x   Promotional_Sale.html

Promotional Sale Email Campaign

Promotional Sale Email Campaign

OVERVIEW

This campaign focused on retaining customer engagement through the entirity of the email using strategic email development techniques, including live text optimization, data-driven CTA design, and dynamic content implementation to enhance customer engagement and campaign efficiency.

MARKETING BRIEF    

Drive customer engagement and clicks through a playful, brand-aligned April Fool's campaign. Prioritize conversion opportunities as it relates to sales representative calls and Business Check products. Maintain a highly visible product offer.

EXECUTION    

Implemented a text-shadow technique to stack live text tightly, ensuring readability even when images are disabled while preserving designer's intended visuals.

A/B testing data revealed customer base prefers traditional text links as opposed to multiple CTA buttons leading to a layout consisting of a bold "SHOP" header and streamlined product links below.

Replaced hard-coded coupon code with a dynamic variable allowing for effecient customer segmentation during deployment.

<!-- Drag upwards to view project code -->


<!doctype html>

<html  lang="en"
 xmlns="http://www.w3.org/1999/xhtml"
 xmlns:v="urn:schemas-microsoft-com:vml"
 xmlns:o="urn:schemas-microsoft-com:office:office"
 xmlns:w="urn:schemas-microsoft-com:office:word">


<head>

<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
<meta name="viewport" content="width=device-width, initial-scale=1, user-scalable=yes" />

<!--[if !mso]><!-- -->
<meta http-equiv="X-UA-Compatible" content="IE=edge" />
<!--<![endif]-->

<custom name="opencounter" type="tracking"/>

    
<title>NO JOKES. JUST $50 OFF!</title>


	
<style type="text/css">



@media only screen and (max-width: 479px)  {
	
/*Module Styles*/
.deviceWidth { width: 100% !important; padding: 0;}
.deviceWidth50 { width: 50% !important; padding: 0;}
.deviceWidth75 { width: 75% !important; padding: 0;}
.deviceWidth80 { width: 80% !important; padding: 0;}	

.hideBGMobile {background: none!important;}
.hideForMobile { display: none !important;}
.showForMobile { display: table !important; max-height: none !important;}
  
.removePaddingForMobile { padding: 0 !important; }
    
.backgroundSwap {background-image: url("https://image.info.deluxe.com/lib/fe311171716404757d1474/m/1/AFD_mobile.png")!important;}    

.topPadForMobile0 { padding-top: 0px !important; }
.topPadForMobile10 { padding-top: 10px !important; }
.topPadForMobile15 { padding-top: 15px !important; }
.topPadForMobile20 { padding-top: 20px !important; }
.topPadForMobile30 { padding-top: 30px !important; }
.topPadForMobile40 { padding-top: 40px !important; }

.rightPadForMobile0 { padding-right: 0px !important; }
.rightPadForMobile10 { padding-right: 10px !important; }
.rightPadForMobile15 { padding-right: 15px !important; }
.rightPadForMobile20 { padding-right: 20px !important; }
.rightPadForMobile30 { padding-right: 30px !important; }
.rightPadForMobile40 { padding-right: 40px !important; }
.rightPadForMobile50 { padding-right: 50px !important; }	

.bottomPadForMobile0 { padding-bottom: 0px !important; }
.bottomPadForMobile10 { padding-bottom: 10px !important; }
.bottomPadForMobile15 { padding-bottom: 15px !important; }
.bottomPadForMobile20 { padding-bottom: 20px !important; }
.bottomPadForMobile30 { padding-bottom: 30px !important; }
.bottomPadForMobile40 { padding-bottom: 40px !important; }
.bottomPadForMobilevw { padding-bottom:65vw !important; }    

.leftPadForMobile0 { padding-left: 0px !important; }
.leftPadForMobile10 { padding-left: 10px !important; }
.leftPadForMobile15 { padding-left: 15px !important; }
.leftPadForMobile20 { padding-left: 20px !important; }
.leftPadForMobile30 { padding-left: 30px !important; }
.leftPadForMobile40 { padding-left: 40px !important; }
.leftPadForMobile50 { padding-left: 50px !important; }	


.sectionDividerForMobile20 { height: 20px !important; }     
.sectionDividerForMobile { height: 40px !important; } 
.sectionDividerForMobile60 { height: 60px !important; }     
.sectionDividerForMobile80 { height: 80px !important; }     

.textAlignCenterForMobile { text-align: center !important; }
.textAlignLeftForMobile { text-align: left !important; }
	
.reverseStack { width: 100% !important; display: block; }

/*Template Styles*/
.snippetPaddingForMobile { padding: 15px 20px 15px 20px !important; text-align: center !important; font-size: 12px !important; }
.logoPaddingForMobile { padding: 10% 30% 10% 30% !important;}
.logoPaddingForMobileFooter { padding: 0px 35% 0 35% !important;}
.logoPaddingForMobileFooterWide { padding: 0px 20% 0 20% !important;}
.logoPaddingForMobileWide { padding: 10% 20% 10% 20% !important;}
.logoWidthForMobile { width: 100% !important;}
.burstPadForMobile { padding: 3% 20% 3% 20% !important;}
.burstFontForMobile a, .burstFontForMobile {font-size: 22px !important; line-height: 24px !important; text-align: center !important;}
.pscPaddingForMobile { padding: 0 20px 15px 20px !important; text-align: center !important; }
 
.shopLinksForMobile { font-size: 21px !important; line-height: 36px !important; }    

    
/* Line Height Styles */    
.LH2 { line-height: 2px!important; }
.LH4 { line-height: 4px!important; }
.LH8 { line-height: 8px!important; }
.LH10 { line-height: 10px!important; }
.LH12 { line-height: 12px!important; }
.LH14 { line-height: 14px!important; }
.LH16 { line-height: 16px!important; } 
.LH18 { line-height: 18px!important; } 
    
    
.LH20 { line-height: 20px!important; }
.LH22 { line-height: 22px!important; }
.LH24 { line-height: 24px!important; }
.LH26 { line-height: 26px!important; } 
.LH28 { line-height: 28px!important; } 
.LH30 { line-height: 30px!important; } 
    
    
.LH32 { line-height: 32px!important; }
.LH34 { line-height: 34px!important; }
.LH36 { line-height: 36px!important; } 
.LH38 { line-height: 38px!important; } 
.LH40 { line-height: 40px!important; }   
    
    
    
/* BEGIN DO NOT change text values */
.bodyCopy p, .bodyCopy a{
font-size: 18px !important;
line-height: 24px !important;
}	
.bodyText p, .bodyText a, .bodyText {
font-size: 18px !important;
line-height: 24px !important;
}
	
.contactText p{
font-size: 22px !important;
line-height: 1.5em !important;	
}

.contactPhone a {
font-size: 24px !important;
line-height: 1em !important;	
}	

.disclaimerText p { 
font-size: 14px !important;
line-height: 22px !important;
}
	
.footerText p { 
font-size: 14px !important;
line-height: 20px !important;
}
	
.snippetMobile a, .snippetMobile, .snippetMobile p {
font-size: 12px !important;
line-height: 22px !important;
}

#snippetTel {
font-size: 18px !important;
line-height: 22px !important;
} 
    
    
/* END */
    
	
/*Mobile Text Styles*/
	
/* Heading Text - Adjust as needed */
.headingLG_01, .headingLG_02, .headingLG_03, .headingLG_04, .headingLG_05 {
font-size: 70px !important;
line-height: 70px !important;	
}
.headingLG_Outlook  {
font-size: 70px !important;
line-height: 70px !important;	
}    
    
.headingLG_01 {
margin-top: 60px!important;        
}
.headingLG_02 {
margin-top: 120px!important;        
} 
.headingLG_03 {
margin-top: 180px!important;        
}     
	
.faux-position{
  margin-top:8.5em!important;
  margin-left:9em!important;
  display:inline-block;
    width: 54vw!important;
}	


.headingMD {
    font-size: 36px!important;
    line-height: 42px!important;
}
	
	
	
	
/* Body Text Pre-sets */	
.mobileText-14 p, .mobileText-14 a, .mobileText-14 {
font-size: 14px !important;
line-height: 20px !important;
}
    
#mobileText-14 {
font-size: 14px !important;
line-height: 20px !important;
}
    
.mobileText-14-LH26, .mobileText-14-LH26 a, .mobileText-14-LH26 p, .mobileText-14-LH26 h2 {
font-size: 14px !important;
line-height: 26px !important;
} 
		
.mobileText-16 p, .mobileText-16 h2, .mobileText-16 a, .mobileText-16 {
font-size: 16px !important;
line-height: 20px !important;
}    
    
.mobileText-16-LH26, .mobileText-16-LH26 a, .mobileText-16-LH26 p, .mobileText-16-LH26 h2 {
font-size: 16px !important;
line-height: 26px !important;
}    
    
	
.mobileText-18 p, .mobileText-18 h2, .mobileText-18 a, .mobileText-18 {
font-size: 18px !important;
line-height: 20px !important;
}
	
.mobileText-18-LH24, .mobileText-18-LH24 a, .mobileText-18-LH24 p, .mobileText-18-LH24 h2 {
font-size: 18px !important;
line-height: 24px !important;
}
    
.mobileText-18-LH30, .mobileText-18-LH30 p, .mobileText-18-LH30 a, .mobileText-18-LH30 h2  {
font-size: 18px !important;
line-height: 30px !important;
}      

.mobileText-20 p, .mobileText-20 h2, .mobileText-20 a, .mobileText-20 {
font-size: 20px !important;
line-height: 24px !important;
}
	
.mobileText-22 p, .mobileText-22 h2, .mobileText-22 a, .mobileText-22 {
font-size: 22px !important;
line-height: 24px !important;
}	
	
.mobileText-24 p, .mobileText-24 h2, .mobileText-24 a, .mobileText-24 {
font-size: 24px !important;
line-height: 28px !important;
}  
    
    
.mobileText-36-LH40 p, .mobileText-36-LH40 h2, .mobileText-36-LH40 a, .mobileText-36-LH40 {
font-size: 36px !important;
line-height: 40px !important;
}      
	

}


    
.faux-absolute{
  max-height:0;
  position:relative;
  opacity:0.999;
}
.faux-position{
  margin-top:11.5em;
  margin-left:15em;
  display:inline-block;
}
body[data-outlook-cycle] .image{
  width:360px;
}    

/*Dark Mode Fix For Apple*/
@media (prefers-color-scheme: dark ) {
		.keep-black {color:#000000 !important;}
		.keep-white {color:#ffffff !important;}
	}

/* HTML Button Width fix for gmail */
@supports (-webkit-overflow-scrolling:touch) and (color:#ffff) {
div > u ~ div .gmailbutton {
width: 100%!important;
}
}
/*Desktop HTML Styles*/
/*Dark Mode Fix for Gmail App*/
[data-ogsc] .keep-white  { color: #ffffff !important; }
[data-ogsc] .keep-black  { color: #000000 !important; }
	
#outlook a {padding:0;} /* Force Outlook to provide a "view in browser" menu link. */
  
body { 
width: 100%; 
margin: 0; 
padding: 0; 
background-color: #FFFFFF;
font-family: Arial, sans-serif; 
mso-line-height-rule: exactly;
-webkit-font-smoothing: antialiased; 
-ms-text-size-adjust: none !important;
}

table { border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0; mso-table-rspace: 0; mso-cellspacing: 0px; mso-padding-alt: 0px 0px 0px 0px;}
table td { border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0; mso-table-rspace: 0; }
  
img { outline:none; text-decoration:none; border: 0; -ms-interpolation-mode: bicubic; }

a img {border:none;} 
.image_fix {display:block;}

a[href^="tel"]{
color:inherit;
text-decoration:none;
}
  
p {margin: 1em 0;}
	

ul {margin: 0 0; list-style-type: square;}
li {margin: 0 0;}
	

/*-- Fix for phone number links in GMAIL --*/
.a3s a[href]{
color:inherit;
text-decoration:none;
} 
 
/*-- Fix for phone number links in Apple --*/
a[x-apple-data-detectors] {
            color: inherit !important;
            text-decoration: none !important;
            font-size: inherit !important;
            font-family: inherit !important;
            font-weight: inherit !important;
            line-height: inherit !important;
}
 
/*-- Fix for phone number links in Samsung --*/
#MessageViewBody a {
            color: inherit !important;
            text-decoration: none !important;
            font-size: inherit !important;
            font-family: inherit !important;
            font-weight: inherit !important;
            line-height: inherit !important;
}

.heading { 
font-family: Arial, sans-serif; 
font-size: 26px; 
color: #000F0C; 
font-weight: normal; 
line-height: 26px; 
mso-line-height-rule: exactly;  
vertical-align: top; 
}

.heading a { color: #000F0C; text-decoration: none; }


.title { 
font-family: Arial, sans-serif; 
font-size: 20px;
color: #000F0C; 
line-height: 24px; 
mso-line-height-rule: exactly; 
text-align: left; 
vertical-align: top; 
}

.title a { color: #0084D4; text-decoration: none; } 

.bodyText { color: #000F0C; }
.bodyText a { color: #0084D4;}  

.bodyText, .bodyText a { 
font-family: Arial, sans-serif; 
font-size: 14px; 
line-height: 18px; 
mso-line-height-rule: exactly; 
vertical-align: top; 
text-decoration: none; 
}

.footerText { 
font-family: Arial, sans-serif; 
font-size: 14px; 
color: #FFFFFF; 
line-height: 18px; 
mso-line-height-rule: exactly;  
vertical-align: top; 
}

.footerText a { color: #B0F4F2; text-decoration: none; } 

//////*Copy This for Live Text Buttons*//////
.button1 a {
    display: block;
    border: 0;
    padding-bottom: 16px;
    padding-left: 28px;
    padding-right: 28px;
    padding-top: 16px;
    font-family:  Arial, sans-serif;
    font-size: 14px;
    color: #ffffff;
    font-weight: bold;
    line-height: 16px;
    text-decoration: none;
    text-align: center;
    -moz-border-radius: 3px;
    -webkit-border-radius: 3px;
    border-radius: 3px;
}

.button2 a {
    display: block;
    border: 0;
    padding: 10px;
    font-family:Arial, sans-serif;
    font-size: 14px;
    color: #ffffff;
    font-weight: bold;
    line-height: 16px;
    text-decoration: none;
    text-align: center;
    -moz-border-radius: 3px;
    -webkit-border-radius: 3px;
    border-radius: 3px;
}
.button1, .button2 {
    -moz-border-radius: 4px;
    -webkit-border-radius: 4px;
    border-radius: 4px;
    word-break: break-word;
    word-wrap: break-word;
}
//////*End Copy This for Live Text Buttons*//////
.branding-link:hover{ text-decoration: underline !important; text-decoration-color: #B8DADE !important;}
.branding-link-text2:hover{ color:#B8DADE !important; text-decoration: underline !important; text-decoration-color: #B8DADE !important;}
.product-link:hover{ text-decoration: underline !important; }

.ExternalClass {width:100%;} /* Force Hotmail to display emails at full width */  
.ExternalClass, .ExternalClass a, .ExternalClass br, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;}
  
.hideForMobile {display: table;}
/*
#wrapper {margin:0; padding:0; width:100% !important; line-height: 100% !important;}
.wrapper {margin:0; padding:0; width:100% !important; line-height: 100% !important;}*/

</style>   

    
    
<style>
  
    
u + .body .faux-absolute {
  max-height:0;
  position:relative;
  opacity:0.999;
}
u + .body .faux-position {
  margin-top:200px;
  margin-left:210px;
  display:inline-block;
}    
    
u + .body .gmailPadding {padding-bottom: 360px!important;}
u + .body .gmailPaddingTop {padding-top: 0px!important;}
    

</style>
    
    
    
    
    
</head>  
    
    
    

  

<!-- This Is For Outlook 2007-10-13-16 -->
<!--[if gte mso 9]>	
<style>
li {text-align:-webkit-match-parent; display:list-item; text-indent: -1em;}
</style>
<![endif]-->

	
<!-- Style hack for MSO display:none; attribute -->
<!--[if mso]>
<style type="text/css">

  .showForMobile { display: none !important; max-height: none !important;}   

</style>
<![endif]-->  
  
<!-- This fixes DPI scaling issues for Outlook 2007-2013 -->
<!--[if gte mso 9]><xml>
 <o:OfficeDocumentSettings>
  <o:AllowPNG/>
  <o:PixelsPerInch>96</o:PixelsPerInch>
 </o:OfficeDocumentSettings>
</xml><![endif]-->

	
<!-- Dark Mode Fix For Outlook -->
<!--[if gte mso 16]>
   <style>
	.keep-white {
		mso-style-textfill-type:gradient;
		mso-style-textfill-fill-gradientfill-stoplist:"0 \#ffffff 0 100000\,100000 \#ffffff 0 100000";
		color:#000000 !important;
}
    </style>
<![endif]-->
    
<!-- MSO Conditional below fixes auto-hyphenating in Outlook -->        
<!--[if gte mso 9]><xml>

<w:WordDocument>

<w:DontUseAdvancedTypographyReadingMail/>

</w:WordDocument>

</xml><![endif]--> 




<body class="body" xml:lang="en" leftmargin="0" topmargin="0" marginwidth="0" marginheight="0" style="width:100%; margin-top:0; margin-bottom:0; margin-right:0; margin-left:0; padding-top:0; padding-bottom:0; padding-right:0; padding-left:0; background-color:#F4F4F4; font-family:Arial, sans-serif; -webkit-font-smoothing:antialiased; -ms-text-size-adjust:none !important;">

  
    <!--BEGIN NCPC VARIABLE DECLARATION (Place at top of <body>)-->
        <span style="display:none !important; visibility:hidden !important; mso-hide:all !important;">%%=ContentBlockbyID("72217")=%%</span>
     <!--END NCPC VARIABLE DECLARATION-->
   
    <!-- Start: Wrapper -->
     <table lang="en" role="presentation"  width="100%" border="0" cellpadding="0" cellspacing="0" align="center">
        <tr>
            <td width="100%" valign="top" style="background-color: #F4F4F4;">    

       <!-- Start: Phone Number/CC Red Banner -->
                 <table role="presentation"  border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style="width:100%; background-color: #d61120;">
                    <tr>
                        <td align="center" valign="top">
                             <table role="presentation"  border="0" cellspacing="0" cellpadding="0" align="center" class="deviceWidth" style="width:600px;">
                                <tr>
                                    <td align="center" class="snippetMobile topPadForMobile10 bottomPadForMobile10 leftPadForMobile0 rightPadForMobile0" style="color:#000F0C; font-family:Arial, sans-serif; padding-top:15px; padding-right:20px; padding-bottom:15px; padding-left:20px; text-align:center;">
                                        <p style="Margin:0;font-size:14px;line-height: 18px;color: #ffffff;"><a id="snippetTel" alias="phone" href="tel:800-328-0304" style="font-size: 18px;color: #ffffff;text-decoration: none;line-height: 18px;">CALL <strong>800.328.0304</strong> <nobr>COUPON CODE:* <span style="font-weight: bold;font-size: 18px;">%%MAILCODE%%</span></nobr></a></p>
                                    </td>
                                </tr>
                            </table> 
                        </td>
                    </tr>
                </table>
                <!-- End: Phone Number/CC Red Banner -->         
                
                
                
                
                <!-- Start: Snippet -->
                 <table role="presentation"  border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style="width:600px; background-color: #f4f4f4;">
                    <tr>
                        <td align="center" valign="top">

                             <table role="presentation"  border="0" cellspacing="0" cellpadding="0" align="center" class="deviceWidth" style="width:600px;">
                                <tr>
                                    <td align="center" class="snippetPaddingForMobile leftPadForMobile10 rightPadForMobile10" style="color:#000F0C; font-family:Arial, sans-serif; padding-top:20px; padding-right:20px; padding-bottom:20px; padding-left:20px; text-align:center;mso-hyphenate: none;">
                                        <span style="text-decoration: none;"><p class="mobileText-16" style="Margin:0;font-size:14px;line-height: 16px;"><a class="branding-link-text" href="https://www.deluxe.com/shopdeluxe?PROMOCODE=%%MAILCODE%%&em_cid=%%emailname_%%" target="_blank" alias="snippet"  style="color:#6B6B6B; font-family: Arial, sans-serif; text-decoration: none;"><span style="color: #d61120;font-weight: bold;">TAKE $50 OFF</span> ORDERS OF CHECKS, FORMS, STAMPS AND MORE</a></p></span>
                                    </td>
                                </tr>
                            </table> 

                        </td>
                    </tr>
                </table>
                <!-- End: Snippet -->
		
			
	
 <!-- Start: Main Content -->                                
                
                
<!-- Start: Centered Logo & Entire Hero Section -->                 
                 <table role="presentation"  border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style="width:600px; margin-right:auto; margin-left:auto;-moz-border-top-left-radius:20px;-webkit-border-top-right-radius:20px;-webkit-border-top-left-radius:20px;border-top-left-radius: 20px;border-top-right-radius: 20px;-moz-border-bottom-right-radius:20px;-moz-border-bottom-left-radius:20px;-webkit-border-bottom-right-radius:20px;-webkit-border-bottom-left-radius:20px;border-bottom-left-radius: 20px;border-bottom-right-radius: 20px;-moz-border-top-right-radius:20px;background-color: #ffffff;">
			<!-- Start: Logo -->		 
					 <tr>
						 <td class="logoPaddingForMobile deviceWidth" align="center" valign="middle" style=" padding-right: 0px; padding-bottom: 40px; padding-left: 0px;padding-top: 40px;">
							<a href="https://www.deluxe.com/shopdeluxe?PROMOCODE=%%MAILCODE%%&em_cid=%%emailname_%%" alias="logo" target="_blank">
							    <img src="https://image.info.deluxe.com/lib/fe311171716404757d1474/m/1/Dlx_2023_Logo.jpg" alt="deluxe" width="130" border="0" class="image_fix deviceWidth" style="text-align:center; display:block;color: #d61120;font-size: 2px;">
							</a>
						 </td>
					 </tr>
			<!-- End: Logo -->
            <!-- Start: Hero  -->
                    <tr>
				<td class="" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">
					<table role="presentation" border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style="width:600px;">
						<tbody>
							<tr>
					 <!-- Change Background Image Here For Non-Outlook Clients -->
								<td background="https://image.info.deluxe.com/lib/fe311171716404757d1474/m/1/AFD_jelloHero.png" class="reverseStack deviceWidth backgroundSwap" valign="top" style="border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0; background-size:cover !important; -webkit-background-size:cover !important; background-repeat:none;">
				<!-- Begin Outlook Background Image Tracking Fix - This Hero Visbile in Outlook -->			
						
		<!--[if !mso]><!--><div style="display:none;visibility:hidden;overflow:hidden;max-height:0px;"><!--<![endif]-->

        <a <a:rect href="https://www.deluxe.com/shopdeluxe?PROMOCODE=%%MAILCODE%%&em_cid=%%emailname_%%" xmlns:a="urn:schemas-microsoft-com:vml" alias="hero" style="width:450pt;height:308pt;" fill="true" stroke="false" conversion="true">

      	<w:anchorlock/>
									
					<!-- Change Background Image Here For Outlook Clients -->
       	<v:fill type="frame" src="https://image.info.deluxe.com/lib/fe311171716404757d1474/m/1/AFDhero_outlook.png" color="#FFFFFF" />

       	<!--[if gte mso 15]>
       	<v:textbox inset="0pt, 0pt, 0pt, 0pt">	
		<!--<![endif]-->				
		<!--[if lt mso 15]>
       	<v:textbox inset="0pt, 0pt, 0pt, 0pt">	
		<!--<![endif]-->
        
            <table role="presentation" border="0" cellspacing="0" cellpadding="0" class="deviceWidth" style="width: 600px;">
                <tbody>
                    <tr>
                        <td class="topPadForMobile30 rightPadForMobile20 bottomPadForMobile40 leftPadForMobile20" style="padding-top: 0px; padding-right: 0px; padding-bottom: 300px; padding-left: 0px;">
                            <table role="presentation" border="0" cellspacing="0" cellpadding="0" align="center" class="deviceWidth" style="width:600px;">
                                <tbody>
                                    <tr>
                                        <td align="left" valign="top" class="gmailPadding" style="font-family:Arial, sans-serif; color:#000F0C; text-align:left; vertical-align:top;line-height: 16px;mso-hyphenate: none;padding-bottom: 0px;">
                                            <h1 style="Margin:0;font-size:90px;mso-line-height-rule:exactly;line-height:90px;color: #D61120;text-align: left;">APRIL</h1>
                                            <h1 style="Margin:0;font-size:90px;mso-line-height-rule:exactly;line-height:90px;color: #D61120;text-align: left;">FOOLS'</h1>
                                            <h1 style="Margin:0;font-size:90px;mso-line-height-rule:exactly;line-height:90px;color: #D61120;text-align: left;">DAY</h1>
                                            <h1 style="Margin:0;font-size:90px;mso-line-height-rule:exactly;line-height:90px;color: #D61120;text-align: left;">SALE</h1>
                                        </td>
                                    </tr>
                                </tbody>
							</table>
						</td>
					</tr>
                </tbody>
            </table>
						
						
		<!--[if gte mso 15]>
       	</v:textbox>	
		<!--<![endif]-->				
		<!--[if lt mso 15]>
       	</v:textbox>	
		<!--<![endif]-->
						
		</a:rect>
		<!--[if !mso]><!--></a></div><!--<![endif]-->
				
				<!-- End Outlook Background Image Tracking Fix - This Hero Visbile in Outlook -->				
				
				<!-- Begin Outlook Background Image Tracking Fix - This Hero Visbile in NON-Outlook Clients -->			
				
		<!--[if !mso]><!-->	
				<a alias="hero" href="https://www.deluxe.com/shopdeluxe?PROMOCODE=%%MAILCODE%%&em_cid=%%emailname_%%" target="_blank" conversion="true" style="color: #000F0C;text-decoration: none;">
					<div>		
					    <table role="presentation" border="0" cellspacing="0" cellpadding="0" class="deviceWidth" style="width: 600px;">
						    <tbody>
							    <tr>
								    <td class="topPadForMobile0 rightPadForMobile20 bottomPadForMobilevw leftPadForMobile20" style="padding-top: 0px; padding-right: 0px; padding-bottom: 320px; padding-left: 0px;">
									    <table role="presentation" border="0" cellspacing="0" cellpadding="0" align="center" class="deviceWidth" style="width:600px;">
										    <tbody>
                                                <tr>
                                                    <td align="left" valign="top" class="gmailPadding" style="font-family:Arial, sans-serif; color:#000F0C; text-align:left; vertical-align:top;line-height: 16px;mso-hyphenate: none;padding-bottom: 0px;">
                                                        <h1 style="Margin:0;font-size:110px;mso-line-height-rule:exactly;line-height:110px;color: #D61120;text-align: left;">
                                                            <div  style="max-height:0;mso-hide:all;">
                                                                <div class="headingLG_01"  style="display:inline-block;margin-top:84px;color:#D61120;">FOOLS'</div>
                                                            </div>
                                                            <div  style="max-height:0;mso-hide:all;">
                                                                <div class="headingLG_02"  style="display:inline-block;margin-top:166px;color:#D61120;">DAY</div>
                                                            </div>
                                                            <div  style="max-height:0;mso-hide:all;">
                                                                <div class="headingLG_03"  style="display:inline-block;margin-top:250px;color:#D61120;">SALE</div>
                                                            </div> 
                                                        <div class="headingLG_05"  style="color:#D61120;">APRIL</div>
                                                    </h1>
                                                </td>
                                            </tr>
										</tbody>
									</table>
								</td>
							</tr>
						</tbody>
                    </table>
						
					</div>
				</a>
		<!--<![endif]-->
		
				<!-- End Outlook Background Image Tracking Fix - This Hero Visbile in NON-Outlook Clients -->
								</td>
							</tr>
						</tbody>
					</table>
				</td>
			</tr> 
            <!-- End: Hero  -->
          <!-- Start: Hero Text -->		 
					 <tr>
                         <td align="center" valign="top" class="leftPadForMobile0 rightPadForMobile0 topPadForMobile30 gmailPaddingTop" style=" font-family:Arial, sans-serif; color:#000F0C;text-align:center; vertical-align:top;line-height: 6px;mso-hyphenate: none;padding-top: 10px;">
                            <h1 class="headingMD" style="Margin:0;font-size:48px;mso-line-height-rule:exactly;line-height:50px;">Save $50</h1>
                            <h1 class="headingMD" style="Margin:0;font-size:48px;mso-line-height-rule:exactly;line-height:50px;">on orders of $200*</h1>
                         </td>
                     </tr>
         <!-- End: Hero Text -->            
			<!-- Start: Main CTA Button -->		 
					<tr>
						<td class="topPadForMobile30 bottomPadForMobile40" align="center" style="padding-top: 20px; padding-right: 0px; padding-bottom: 60px; padding-left: 0px;">
							<table class="buttonWidth" role="presentation" border="0" align="center" cellpadding="0" cellspacing="0" style="border-spacing:0;border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;">
								<tr>
									<td align="center" class="dlxButton" style="border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;background-color:#d61120;-moz-border-radius:10px;-webkit-border-radius:10px;border-radius:10px;word-break:break-word;word-wrap:break-word; text-align: center;color:#ffffff;" >
										<a class="leftPadForMobile40 rightPadForMobile40 mobileText-20" alias="button" href="https://www.deluxe.com/shopdeluxe?PROMOCODE=%%MAILCODE%%&em_cid=%%emailname_%%" target="_blank" style="display:block;border-width:1px;padding-top:14px;padding-bottom:14px;padding-right:100px;padding-left:100px; font-family: Arial,sans-serif; font-size:18px;color:#ffffff;font-weight:bold;line-height:20px;text-decoration:none;text-align:center;background-color:#d61120;background-image:none;background-repeat:repeat;background-position:top left;background-attachment:scroll;border-style:solid;border-color:#d61120;border-width:2px;-moz-border-radius:10px;-webkit-border-radius:10px;border-radius:10px;">SAVE NOW</a>
									</td>
								</tr>
							</table>
						</td>
					</tr>
			<!-- End: Main CTA Button -->             
                </table>
                
               
 <!-- End: Centered Logo & Entire Hero Section -->
	
             
                
                

				
<!-- Start: Shop Links -->             
  <table role="presentation" border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style="background-color: #f4f4f4; width:600px; margin-right: auto; margin-left: auto;">
	  <tbody>
		  <tr>
			  <td class="" style="padding-top: 30px; padding-right: 0px; padding-bottom: 30px; padding-left: 0px;">
				  <table role="presentation" border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style="width:600px; margin-right: auto; margin-left: auto;">
					  <tbody>
						  <tr>
							  <td align="center" valign="top" class="" style="font-family:Arial, sans-serif; color:#d61120; text-align:center; vertical-align:top;text-align: center;line-height: 10px;mso-hyphenate: none;">
								  <h2 class="mobileText-36-LH40" style="Margin:0;font-size:22px;mso-line-height-rule:exactly;line-height:24px;">SHOP</h2>
                                  <br>
                                  <p class="mobileText-18-LH30" style="Margin:0;font-size:16px;line-height:24px;color: #000F0C;"><a alias="product-checks" href="https://www.deluxe.com/shopdeluxe/cl/business-checks-banking-products/business-checks/_/N-wha0kw?PROMOCODE=%%MAILCODE%%&em_cid=%%emailname_%%" style="font-size: 16px;line-height: 24px;text-decoration: underline;color: #000F0C;">BUSINESS CHECKS</a> | <a alias="product-forms" href="https://www.deluxe.com/shopdeluxe/cl/business-forms/_/N-yl34rl?PROMOCODE=%%MAILCODE%%&em_cid=%%emailname_%%" style="font-size: 16px;line-height: 24px;text-decoration: underline;color: #000F0C;">FORMS</a> | <a alias="product-deposit-products" href="https://www.deluxe.com/shopdeluxe/cl/business-checks-banking-products/deposit-products/_/N-1sjctdh?PROMOCODE=%%MAILCODE%%&em_cid=%%emailname_%%" style="font-size: 16px;line-height: 24px;text-decoration: underline;color: #000F0C;">DEPOSIT PRODUCTS</a> | <a alias="product-stamps" href="https://www.deluxe.com/shopdeluxe/cl/business-checks-banking-products/business-stamps/_/N-1dwvk4r?PROMOCODE=%%MAILCODE%%&em_cid=%%emailname_%%" style="font-size: 16px;line-height: 24px;text-decoration: underline;color: #000F0C;">STAMPS</a></p>
							  </td>
						  </tr>
					  </tbody>
				  </table>
			  </td>
		  </tr>
	  </tbody>
</table>               
  <!-- End: Shop Links -->			
				
				
				

 <!-- Start: Coupon Code & Phone Number -->
      <table role="presentation"  border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style="background-color: #ffffff; width:600px; margin-right: auto; margin-left: auto;-moz-border-top-right-radius:20px;-moz-border-top-left-radius:20px;-webkit-border-top-right-radius:20px;-webkit-border-top-left-radius:20px;border-top-left-radius: 20px;border-top-right-radius: 20px;-moz-border-bottom-right-radius:20px;-moz-border-bottom-left-radius:20px;-webkit-border-bottom-right-radius:20px;-webkit-border-bottom-left-radius:20px;border-bottom-left-radius: 20px;border-bottom-right-radius: 20px;">
        <tr>
			<td class="topPadForMobile40 rightPadForMobile0 bottomPadForMobile40 leftPadForMobile0" style="padding-top: 40px; padding-right: 60px; padding-bottom: 40px; padding-left: 60px;">
				<table role="presentation"  border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style="width:480px; margin-right: auto; margin-left: auto;">
                    <tr>
						<td align="center" valign="top" class="" style="font-family:Arial, sans-serif;color:#000F0C;text-align:center; vertical-align:top;line-height: 24px;mso-hyphenate: none;">
							<h2 style="Margin:0;font-size:24px;mso-line-height-rule:exactly;line-height:28px;font-weight:normal;">Know what you need?</h2>
                            <h3 style="Margin:0;font-size:48px;mso-line-height-rule:exactly;line-height:52px;"><a alias="phone2" href="tel:800-328-0304" style="text-decoration: none;font-size: 48px;line-height: 52px;color: #d61120;font-weight: bold;">800.328.0304</a></h3>
                            <br>
                            <h3 style="Margin:0;font-size:18px;mso-line-height-rule:exactly;line-height:24px;font-weight:normal;">Use coupon code:*<br><span style="Margin:0;font-size:24px;mso-line-height-rule:exactly;line-height:28px;color: #d61120;font-weight: bold;">%%MAILCODE%%</span></h3>
						</td>
					</tr>
                    <tr>
                        <td align="center" valign="top" style="padding-top: 40px;">
                            <a alias="stapler-img" href="https://www.deluxe.com/shopdeluxe?PROMOCODE=%%MAILCODE%%&em_cid=%%emailname_%%" target="_blank">
                                <img class="" src="https://image.info.deluxe.com/lib/fe311171716404757d1474/m/1/EML1872100_stapler.png" width="200" alt="Red stapler with yellow jello drops underneath." border="0" style="display:block; border-width:0;"/>
                            </a>
                        </td>
                    </tr>
                </table>
			</td>
		  </tr>
      </table>
      <!-- End: Coupon Code & Phone Number --> 
				
	
			

				
			
				
	
				
	
				
 <!-- End: Main Content -->				
				
				
 <!-- Start: Footer -->				
				
 <!-- Start: Trust Pilot Reviews w/Number -->    				
	<table role="presentation" border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style="width:600px; margin-right: auto; margin-left: auto;">
        <tr>
            <td align="center" valign="top" style="padding-top: 40px;">
                <p style="text-align: center;"><a href="https://www.trustpilot.com/review/www.deluxe.com?utm_medium=Trustbox&utm_source=EmailNewsletter1" style="text-decoration: none;"><img src="https://emailsignature.trustpilot.com/newsletter/en-US/1/4becdb9c00006400050b67a8/[email protected]" border="0" height="18" alt="Customer rating signaling a 'great' score." style="max-height: 18px;"></a>    <a href="https://www.trustpilot.com/review/www.deluxe.com?utm_medium=Trustbox&utm_source=EmailNewsletter1" style="text-decoration: none;"><img src="https://emailsignature.trustpilot.com/newsletter/en-US/1/4becdb9c00006400050b67a8/[email protected]" border="0" height="20" alt="Average customer rating of 4 out of 5 Trustpilow stars." style="max-height: 20px;"></a>    <span style="display: inline-block;"><a href="https://www.trustpilot.com/review/www.deluxe.com?utm_medium=Trustbox&utm_source=EmailNewsletter1" style="text-decoration: none;"><img src="https://emailsignature.trustpilot.com/newsletter/en-US/1/4becdb9c00006400050b67a8/[email protected]" border="0" height="18" alt="number of reviews" style="max-height: 18px;"></a>    <a href="https://www.trustpilot.com/review/www.deluxe.com?utm_medium=Trustbox&utm_source=EmailNewsletter1" style="text-decoration: none;"><img src="https://emailsignature.trustpilot.com/brand/n/1/logo.png" border="0" height="20" alt="Trustpilot Logo" style="max-height: 20px; display: inline-block;"></a></span></p>
            </td>
        </tr>
    </table>            
<!-- End: Trust Pilot Reviews w/Number -->  			
				
		
				
				
                              

	<!-- Start: Disclaimer -->
     <table role="presentation"  border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style="width:600px; margin-right: auto; margin-left: auto;">
        <tr>
          <td class="leftPadForMobile20 rightPadForMobile20" style="padding-top: 50px; padding-right: 40px; padding-left: 40px;padding-bottom: 50px;">
			  <table role="presentation"  border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style="width:520px; margin-right: auto; margin-left: auto;">
				  <tr>
					  <td align="center" valign="top" class="footerText" style="color:#000F0C; font-family:Arial, sans-serif; vertical-align:top; text-decoration:none; text-align: left;mso-hyphenate: none;">
						  <p style="Margin:0;font-size:14px;line-height:20px;">*$50 off orders of $200 or more. Offer applies to business checks, forms, banking products and office supplies. Excludes personal checks, digital payments, starter kits, EZShield<span style="font-size: 12px; line-height: 12px;"><sup>®</sup></span>, shipping and handling, tax, other order fees and previously placed orders. Not valid in combination with any other offer. Offer expires 4/7/25.</p>
					  </td>
				  </tr>
			  </table>
			</td>
        </tr>
     </table>
 <!-- End: Disclaimer -->				
				
				
				
				
 
				
				
				
      
 <!-- Start: Footer section -->
				
				
				
  <!-- Start: Contact -->    
      <table role="presentation"  border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style="width:600px; margin-top:0; margin-bottom:0; margin-right:auto; margin-left:auto;">
		  <tr>
			  <td align="center" valign="top" class="">
				  <table role="presentation"  border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style=" width:600px; margin-right: auto; margin-left: auto;">
					  <tr>
						  <td class="leftPadForMobile10 rightPadForMobile10" style="padding-top: 0px; padding-right: 40px; padding-bottom: 0px; padding-left: 40px;">
							  <table role="presentation"  border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style="width:520px; margin-right: auto; margin-left: auto;">
								  <tr>
									  <td valign="top" style="padding-top: 0; padding-right: 0px; padding-bottom: 0; padding-left: 0px;">
										  <table role="presentation"  border="0" cellpadding="0" cellspacing="0" align="center" class="deviceWidth" style="width: 520px;">
											  
									<!-- Start: Footer Logo  -->	  
											  <tr>
												  <td align="center" valign="top" style="padding-top: 0px; color:#000F0C; vertical-align:top;">
													  <table role="presentation"  class="deviceWidth" border="0" align="center" cellpadding="0" cellspacing="0" style="width: 100px; border-spacing:0;border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;" >
														  <tr>
															  <td class="logoPaddingForMobileFooter" align="center" style="border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;" >
                                                                  <a alias="logo-footer" href="https://www.deluxe.com/shopdeluxe?PROMOCODE=%%MAILCODE%%&em_cid=%%emailname_%%" target="_blank">
                                                                      <img class="image_fix deviceWidth light-img" src="https://image.info.deluxe.com/lib/fe311171716404757d1474/m/1/DLX_BoxLogo_2024.png" width="90" alt="deluxe" style="margin: 0 auto; padding: 0;color: #d61120;font-size: 14px;" border="0" />
                                                                  </a>
															  </td>
														  </tr>
													  </table>
												  </td>
											  </tr>
									<!-- End: Footer Logo -->
											  
									<!-- Start: Company Info -->
											  <tr>
												  <td align="center" valign="top" class="footerText leftPadForMobile10 rightPadForMobile10" style="padding-top: 50px; color:#000F0C; font-family:Arial, sans-serif; font-size:11px; line-height:16px; vertical-align:top; text-decoration:none;mso-hyphenate: none;">
													  <p style="Margin:0;font-size: 11px;line-height:16px;">Deluxe  |  PO Box 818094, Cleveland, OH 44181‑8094  |  800.328.0304<br>© %%xtyear%% Deluxe Corporation  |  DX425AFD</p>
												  </td>
											  </tr>
									<!-- End: Company Info -->
									
									<!-- Start: Social Media Icons -->		  
											  <tr>
												  <td align="center" valign="top" style="padding-top: 30px; color:#000F0C; font-family:Arial, sans-serif; font-size:11px; line-height:16px; vertical-align:top; text-decoration:none;">
													  <table role="presentation"  border="0" cellspacing="0" cellpadding="0" align="center" style="width:165px; margin-top:0; margin-bottom:0; margin-right:auto; margin-left:auto;">
														  <tr>
															  <td style="padding-top: 0px; padding-right: 0px; padding-bottom: 20px; padding-left: 0px;">
																  <table role="presentation"  border="0" cellpadding="0" cellspacing="0" align="center">
																	  <tr>
																		  
															<!-- Start: Icon 1 - Facebook -->	  
																		  <td valign="top">
																			  <table role="presentation"  border="0" cellspacing="0" cellpadding="0">
																				  <tr>
																					  <td style="padding-right: 10px;">
																						  <table role="presentation"  border="0" cellspacing="0" cellpadding="0" align="left" style="width:30px;">
																							  <tr>
																								  <td align="left" valign="top">
																									  <a alias="fb" href="https://www.facebook.com/deluxe" target="_blank" title="Facebook">
																										  <img src="https://image.info.deluxe.com/lib/fe311171716404757d1474/m/1/Facebook_blk.png" alt="Facebook" width="30" height="30" border="0" style="display:block; font-size:8px;color: #000F0C;" class="image_fix">
																									  </a>
																								  </td>
																							  </tr>
																						  </table>
																					  </td>
																				  </tr>
																			  </table>
																		  </td>  
															<!-- End: Icon 1 - Facebook -->
																		  
															<!-- Start: Icon 2 - X -->
																		  <td valign="top" style="border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;" >
																			  <table role="presentation"  border="0" cellspacing="0" cellpadding="0">
																				  <tr>
																					  <td style="padding-right: 10px;">
																						  <table role="presentation"  border="0" cellspacing="0" cellpadding="0" align="left" style="width:30px;">
																							  <tr>
																								  <td align="left" valign="top">
																									  <a alias="twtr" href="https://twitter.com/deluxe" target="_blank" title="Twitter">
																										  <img src="https://image.info.deluxe.com/lib/fe311171716404757d1474/m/1/X_blk.png" alt="X" width="30" height="30" border="0" style="display:block; font-size:8px;color: #000F0C;" class="image_fix">
																									  </a>
																								  </td>
																							  </tr>
																						  </table>
																					  </td>
																				  </tr>
																			  </table>
																		  </td>
														<!-- End: Icon 2 - X -->
																		  
														<!-- Start: Icon 3 - Linkedin -->
																		  <td valign="top" style="border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;" >
																			  <table role="presentation"  border="0" cellspacing="0" cellpadding="0">
																				  <tr>
																					  <td style="padding-right: 10px;">
																						  <table role="presentation"  border="0" cellspacing="0" cellpadding="0" align="left" style="width:30px;">
																							  <tr>
																								  <td align="left" valign="top">
																									  <a alias="li" href="https://www.linkedin.com/company/deluxe/" target="_blank" title="LinkedIn">
																										  <img src="https://image.info.deluxe.com/lib/fe311171716404757d1474/m/1/LinkedIn_blk.png" alt="LinkedIn" width="30" height="30" border="0" style="display:block; font-size:8px;color: #000F0C;" class="image_fix">
																									  </a>
																								  </td>
																							  </tr>
																						  </table>
																					  </td>
																				  </tr>
																			  </table>
																		  </td> 
														<!-- End: Icon 3 - Linkedin -->	
																		  
														<!-- Start: Icon 4 - Instagram -->
																		  <td valign="top" style="border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;" >
																			  <table role="presentation"  border="0" cellspacing="0" cellpadding="0">
																				  <tr>
																					  <td style="padding-right: 10px;">
																						  <table role="presentation"  border="0" cellspacing="0" cellpadding="0" align="left" style="width:30px;">
																							  <tr>
																								  <td align="left" valign="top">
																									  <a alias="ig" href="https://www.instagram.com/deluxecorp/" target="_blank" title="Deluxe Instagram"> 
																										  <img src="https://image.info.deluxe.com/lib/fe311171716404757d1474/m/1/DLX_instagram_2024.png" alt="Instagram" width="30" height="30" border="0" style="display:block; font-size:8px;color: #000F0C;" class="image_fix">
																									  </a>
																								  </td>
																							  </tr>
																						  </table>
																					  </td>
																				  </tr>
																			  </table>
																		  </td>
														<!-- End: Icon 4 - Instagram -->
																		  
														<!-- Start: Icon 5 - Blog -->
																		  <td valign="top" style="border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;" >
																			  <table role="presentation"  border="0" cellspacing="0" cellpadding="0">
																				  <tr>
																					  <td style="padding-right: 0px;">
																						  <table role="presentation"  border="0" cellspacing="0" cellpadding="0" align="left" style="width:30px;">
																							  <tr>
																								  <td align="left" valign="top">
																									  <a alias="blog" href="https://www.deluxe.com/blog//" target="_blank" title="Deluxe Small Business Blog">
																										  <img src="https://image.info.deluxe.com/lib/fe311171716404757d1474/m/1/Blog_blk.png" alt="Deluxe Small Business Blog." width="30" height="30" border="0" style="display:block; font-size:8px;color: #000F0C;" class="image_fix">
																									  </a>
																								  </td>
																							  </tr>
																						  </table>
																					  </td>
																				  </tr>
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        <!--    TITLE:          Deluxe Base Email Template           -->
        <!--    AUTHOR:         Kelly Hilbert                      -->
        <!--    VERSION:        V4                            -->
        <!--    DATE:           12/22/2024         -->
        <!--    ORGANIZATION:   DELUXE CORPORATION      -->    
			
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